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    Branding

  • Tuesday, 8th march, 2010

    Graphic Design

    • News Archive

      Graphic Design

    • On 21st December 2010 at 9pm, BBC1 aired an hour long comedy drama called 'Accidental Farmer'.


      Cloud Nine Design were contacted by the BBC to produce various props such as business cards, brochures and strangely cow eartags!.


      Accidental Farmer was filmed in summer 2010, in and around Thornton Dale - a picturesque location two miles east of our offices here in Pickering, North Yorkshire.


      We really hope the show gained good viewing figures, if it did there is a strong chance the film crew and cast will be back for 5 months in 2011 to produce a weekly series. 


      A bit about the show...
      Erin Taylor is a high-powered, London-based advertising executive who has it all - successful career, stunning flat and a gorgeous boyfriend, Mike.Planning every aspect of her life, nothing takes Erin by surprise until she dramatically discovers Mike isn't all she thought he was. She takes revenge by abusing his credit card and buying, among other things, a rundown farm in Yorkshire. With Mike's scorn ringing in her ears, Erin decides to make a go of it - how hard can it be to run a farm?

       

      Little did Erin realise she'd be sharing a bed with Olive, an octogenarian sitting tenant, or fending off Clive, the inebriated handyman. She also has to put up with being shouted at by Judith, the horsey neighbour, and ends up embarrassing herself in front of Matt, the dishy vet. Neither did she realise she'd end up living with a piglet.Erin never imagined just how much work she'd have to muck in with and the difficulty involved in adapting to an entirely new, rural life.

       


       

      Soft-drinks giant Coca-Cola has announced it is extending its sponsorship of the London 2012 Olympics to cover the London 2012 Paralympic Games.


      The company is an official sponsor of the London Olympics and is extending its brand sponsorship to the Paralympics, to "help promote sport for all" in the run-up to the games.


      Coca-Cola hopes to get more young people active and involved in sport, regardless of their physical ability, through their sponsorship of both parts of the Olympics.

       

      Coca-Cola has supported the Paralympic Games since 1992 and joins supermarket Sainsbury's, which is already on the sponsorship roster.

       

      Daryl Jelinek, general manager, London 2012 Coca-Cola Project Team, said: "We are proud to be extending our sponsorship of London 2012 to the Paralympic Games.

       

      "The Paralympic Games is one of the biggest celebrations in world sport, with over 4,000 athletes competing in hundreds of events over 12 days, and we know from first-hand experience just how inspiring it is in helping to change attitudes to disability.

       

      "We want to be a big part of generating that inspiration and excitement on the road to 2012, using our sponsorship to motivate people across the UK and beyond to get active and to drive awareness of the Paralympics."

       

      The Coca-Cola company has been associated with the Olympic Games since 1928, longer than any other corporate sponsorship. 

       

      Online advertising in the UK was up 10 per cent in the first half of 2010 to £1.97 billion.

       

      The increase was driven in large part by a surge in video and social network advertising, according to the bi-annual online advertising expenditure study from the Internet Advertising Bureau (IAB), which was produced in partnership with PricewaterhouseCoopers (PwC).

       

      Online advertising now has a market share of 24.3 per cent of the total UK advertising spend. The wider advertising industry also saw a recovery in the first half of the year, with total UK advertising spending up by 6.3 per cent to £8.1 billion.

       

      Guy Phillipson, chief executive of the IAB, comments: ‘The return to double digit growth in UK online advertising is characterised by increased investment by major brands, particularly in FMCG [fast moving consumer goods] and entertainment. The effectiveness of social and video ads for classic brand building is reflected in these formats enjoying exponential growth.’

      The highest spending sector was entertainment and media, which accounted for 14.4 per cent of total online advertising spend in the UK, followed by finance and FMCG.

       

      Despite the continued difficulty in the sector, retail saw increased online advertising from 7.1 per cent of total spend in the first half of 2009 to 8.4 per cent in 2010.
 
Anna Bartz, strategy manager at PwC, says: ‘These figures reflect a sense of positivity in the advertising industry at a time when many other media in the UK have also displayed signs of a healthy recovery.’

       

      The report also highlights a number of driving factors for the recent growth, including the growing number of online users in the UK and an uptake in the use of devices such as smartphones.

       

      UK internet users are now spending 23 per cent of their time online using social networks and blogs, claims the IAB.

       

      Source: smallbusiness.co.uk

       

       

       

      Interflora is taking its long-running dispute with Marks & Spencer over the retailer’s alleged “piggy-backing” on Google searches for the florist’s website to a European court.

      M&S paid the search engine to have its own online flower business promoted every time consumers search for Interflora.

      Google users are offered a link to M&S’s florist site underneath the search result for Interflora under the sponsored link section.

      As spokeswoman for Interflora confirmed the action but declined to comment further.

      M&S claims that the practice of paying for keywords via Google’s AdWords service is an “industry-wide” and “not unlawful”.

      The florist has
      previously said that the AdWords’ policy increases its advertising costs.

      In a blog last year it said: “We are very serious about protecting our brand name ’Interflora’. Our brand name is also a registered trade mark and the whole idea of registering marks is to protect them from mis-use by third parties.”

      Earlier this year, the European Court of Justice ruled in favour of Google after luxury brand Moét Hennessey Louis Vuitton had claimed Google’s AdWords service undermines brands and breaches European trademark law by allowing rival advertisers to purchase trademarked keywords.

      Article from: marketingweek.co.uk




      US clothing giant Gap has scrapped its new corporate logo just a week after its launch, following an overwhelmingly negative reaction from the online community.

      The clothes retailer’s original logo has become something of an icon over in the 20 years since it was introduced, with its blue background and simple white ”GAP” text holding an enduring appeal.

      According to BBC News, the short-lived new logo – which was introduced to Gap’s US site last week -  had the word “Gap” written in black against a white background, with a small blue box in the top right corner.

      However, a short time after the logo change, Gap claims to have been deluged with comments from the online community urging the firm to reinstate the old logo.

      Marketing news source Marketing Week says that users criticised the new logo for being ”unsophisticated,” “uncreative” and stated that it was “devaluing the brand.”

      Gap North America’s president Marka Hansen said that the negative response to the new logo highlights the amount of affection many consumers have for the brand, and admitted that mistakes were made in the design process.

      “Ultimately, we’ve learned just how much energy there is around our brand. All roads are leading us back to the blue box,” Retail Week quoted Ms Hansen as saying.

      “We’ve learned a lot in this process. And we are clear that we did not go about this in the right way. We recognise that we missed the opportunity to engage with the online community.” she added.

      The Department for Culture, Media and Sport has confirmed the marketing bodies VisitBritain and VisitEngland are not included in the 192 public bodies to be scrapped as part of the government's efficiency drive.


      In July, when the DCMS announced the UK Film Council would be one of the first bodies to be cut, there was speculation it might merge VisitBritain and VisitEngland by saying it was "considering whether to change the status, role and functions" of the two bodies.

      Today the DCMS said it was to retain VisitBritain and VisitEngland because the bodies performed a "technical function" that should remain independent from government.

      The DCMS added that it was planning to modify the destinations on the VisitEngland Board.

      VisitEngland emerged from within VisitBritain as a consumer brand in its own right, created to market English tourism overseas, after it was handed control of its own marketing budget in late 2008.

      In reference to the closure of the UK Film Council, the DCMS said today that the "key mechanisms" that supported the British film industry, including film tax relief, which is worth more than £100m a year, would remain in place. 

      Since the July announcement, there has been a wide campaign in support of the UK Film Council. A Facebook page to save the body has more than 55,000 fans and UK directors such as Mike Leigh have attacked the decision.

      The DCMS also said
      Lottery funding for film is "set to increase" because of the changes the Government has made and, following consultation with the industry, a further announcement on how best the government can support the industry will be made later this year.

      “Other than pushing the ‘cool’ factor, one of the main selling points being made by marketers of eReaders is that they are greener than print. It is little surprise that the common view held by consumers who don’t know the backstory is that going digital means going green and saving trees. Many are in for a rude awakening. When subjected to ‘cradle-to-cradle’ life cycle analysis, eReading is not nearly as green as many naively assume it is.”

      “There is no question that print media could do a better job of managing the sustainability of its supply chains and waste streams, but it’s a misguided notion to assume that digital media is categorically greener. Computers, eReaders, and cell phones don’t grow on trees and their spiraling requirement for energy is unsustainable.”

      “Making a computer typically requires the mining and refining of dozens of minerals and metals including gold, silver, and palladium as well as extensive use of plastics and hydrocarbon solvents. To function, digital devices require a constant flow of electrons that predominately come from the combustion of coal, and at the end of their all-too-short useful lives electronics have become the single largest stream of toxic waste created by man. Until recently, there was little, if any, voluntary disclosure of the lifecycle ‘backstory’ of digital media.”

      “Sadly, print has come to be seen as a wasteful, inefficient and environmentally destructive medium, despite the fact that much of print media is based on comparatively benign and renewable materials. In addition, print has incredible potential to be a far more sustainable medium than it is today… and a truly digital medium as well. Despite its importance to business, government and society, print has been cast in the role of a dark old devil in decline. Digital media has been cast as the bright young savior on the rise.”

      “Ironically the future of digital media and eBook readers is likely to be based on flexible polymer electronics manufactured using printing presses rather than silicon semiconductor fabrication technologies. In fact, the next generation of eReaders will most likely be digital AND be printed.”


       Article by: Doc - featured on www.zdnet.com

      Fact: Since 1950, forests in Western Europe have increased in size by 30%


      Paper has been around for almost 2000 years, and during this time it has undoubtedly established itself as the most effective and versatile means of communication. 


      Even in today's digital age with the availability of alternative media, paper's unique practical and aesthetic qualities simply can't be achieved by using electronic alternatives. That's not to say that one is less suitable than the other. Both paper-based & electronic communication have a role to play and can compliment each other.

      In recent years, however, paper has been the target of negative and often misinformed environmental criticism. Listening to some people, its benefits are outweighed by the mass of misleading environmental disadvantages; shrinking forests, excessive energy consumption, and overflowing landfill sites. So as far as the environment is concerned, paper appears bad.

      It isn't and paper doesn't have to cost the earth. While paper does use trees, its production does consume energy and too often, waste paper ends up in landfill sites, it is also one of the few truly renewable and recyclable raw materials we have.

      As an industry, we have generally responded to accusations in a reactive & uncoordinated way. And yet we have one of the strongest stories to tell. Wood fibre has the opportunity to renew itself naturally and be reused often, so despite the barrage of criticism, there are two sides to paper and it does have a strong environmental story to tell. 

      In response, the NAPM has launched Two Sides, an industry-wide initiative to address these criticisms, to educate the paper-buying public of the true facts so they can make informed choices, while at the same time, promote responsible paper use. The key focus is to encourage people to question and challenge their existing wisdom about paper, to counteract the impact of the current environmental lobby against the paper industry, and arrest the guilt surrounding the use of paper. 

      However, changing public perception will take time and effort, so for Two Sides to be successful, the print and paper industries need to speak with a common voice to dispel the myths and present the real facts.

      To find out the Facts (and Myths) concerning the effect paper manufacturing and recycling has on our planet, please visit the twosides website here

       

      Work has started on the new branding for a suite of business's - the event catering company 'Simply Delicious' and a thriving retail business called 'Scrumptious Deli'. The task of branding both business's as separate entities, yet tying them together somehow proved to be an interesting exercise. We knuckled down and worked out a solution though. Needless to say, we were very please the initial concept visuals where warmly excepted by Managing Director - Carolyn Easterby and her Daughter Vicky. 

       

      Food imagery features on the business stationery, so the next step was a photo shoot which was set-up on location at the Deli. Just over half a day and a huge pile of washing up, we had enough foodie pics to work with. We have now completed the logo's and stationery artwork and are currently just waiting for approval before we go to print.

       

      Hopefully, this will be the start of a long-standing relationship with Carolyn and her team. We look forward to helping out with marketing and advertising which we are confident will help take the business's to a higher level.

       Cloud Nine Design regularly design and supply exhibition work for Castle Howard - Britain's grandest private residence. In March 2010 we were commissioned to produce a number of display panels illustrating how the residence is kept warm by a heat pump system designed and installed by Ecovision. The heat pumps collect low grade heat from water in a nearby lake and boost it to provide heating and hot water to Castle Howard.


      The estate’s Conservation Management Plan, which was entered in the Heritage category of the RTPI’s annual Planning Awards, was praised by the judges who said: “Castle Howard has successfully implemented a dynamic management plan that is rooted in the estate’s significance, values and special qualities as a historic place”.  They also said the management plan broke new ground by “dealing with the socio-economic realities of management and for offering a model for other plans”.


      The Conservation Management Plan was written in consultation with English Heritage, Ryedale District Council and Natural England.  It proposes a number of initiatives the 300 year-old estate can adopt to generate new and significant sources of income to fund the ongoing restoration and conservation of its 200 listed buildings and monuments, and Grade 1 Registered Park and Garden.


      The Hon Simon Howard said: “With much of Castle Howard built in the 18th century, we are finding that a lot of our restoration projects need addressing at the same time.  This brings with it the unprecedented challenge of seeking a substantial increase in revenue in order that we can carry out this important work. 


      “This award acknowledges the collaborative approach we undertook in developing our Conservation Management Plan; as well as our dedication to retain the integrity and special qualities of Castle Howard Estate for all who live and work here.”


      You can view a video about the installation of this system here


       

       

      The imminent release of Creative Suite 5 (Adobe CS5) has been announced by Adobe. The focus of the CS 5 updates is interactivity, especially with regard to marketing campaigns across different digital media. For example, Adobe have announced that, for the first time ever, CS5 applications will have access to Omniture technologies which can allow the capture and analysis of information generated by websites.

      Adobe have also announced a brand new application called Flash Catalyst, which is designed at allowing the creation of interactive digital content, without the need to write code. The intention being to improve the collaboration process between creative designers and coders and technical developers.

      The various tools and applications are available separately but, as with previous upgrades, Adobe's software programs have been bundled into various packages targeted at different creative industry sectors – design; web and interactive; and video production. As with previous releases of Creative Suite, there is also a Master Collection combining products from across the creative disciplines.

       

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